Mapping
Plotting your data on a map helps you visualize current market conditions,
spot problem areas, and anticipate trends. ACH can take textual data
concerning your business, customers, and competitors and convert it into an
easy-to-read graphic format. The result is an aesthetically-pleasing,
full-color, finely-detailed, and information-packed map that will serve as a
guide for current and future decision-making.
ACH combines the industry's latest mapping data and software and a process called geocoding to help you:
- Evaluate potential new store sites
- Explore new customer markets
- Assign sales territories
- Determine your market penetration
- Perform competitive analyses
- Profile your existing and potential customer base
- Forecast sales
- Project customer/population shifts and business growth
- Assess supply and demand
- Target promotional mailings
- RP1162 Fullfillment
ACH Puts the Power of Information Before Your Very Eyes
Mapping is an invaluable analytical tool that is becoming increasingly popular with a variety of businesses whose viability depends upon having access to accurate geographic data. Pizza delivery chains, franchise restaurants, retail department stores, emergency service providers, and political organizations are just a few of the businesses that have discovered the power--and profit--of mapping.
Any business that could benefit from knowing where its customers reside within a trade area... where its closest competitors are located...or where to locate new store sites...can benefit from ACH mapping services.
Whether you provide ACH with your proprietary customer data or access our comprehensive, in-house consumer or business database, we can create a customized data map that will help your business save time, cut costs, and improve the accuracy of its operations and marketing initiatives.
We can help you visualize and harness the power of information.
How Geocoding Works
Through a process called geocoding, ACH geographic technicians can turn your tabular data (lists and charts) into spatial data by linking known addresses in your customer database to physical locations on a map. We can create a custom paper map that allows you to clearly see your trade areas, customer concentrations, competitor locations, and more. Geocoding is the process of attaching the longitude and latitude coordinates from the country down to the household level. We then attach census codes, FIPS codes, and the 5-digit ZIP code centroid to each address in your customer file. Then we overlay your trade area data with our in-house consumer and business database files to give you accurate counts and lifestyle segments to provide the information you need to effectively analyze your business.
ACH geographic technicians are skilled in the use of a variety of GIS packages that allow them to combine comprehensive databases with your company information, customer demographics, or other specialized data sets to create custom maps to your specifications.
Our In-House Database Gives You the Most Comprehensive, Accurate Data Available.
ACH uses the most up-to-date consumer and business data available along with sophisticated USPS software and other data information providers totalling approximately one million updates into our database every quarter. So you get the most accurate, comprehensive data listings available.
Our in-house street database features 14 million addressed street segments, postal and census boundaries, landmarks, water features, and more. New streets, renamed highways, and ZIP code revisions are also included to minimize planning errors. Other detailed data available to you include geographic breakdowns of businesses, shopping centers, consumer lifestyles, purchase potential, traffic volumes, and crime statistics--secondary data that could influence your business decisions.
Details, Details, Details.
More than 30 types of geographic features are organized in logical themed layers to create our detailed data maps:
- Streets
- Highways (Interstate, U.S., State)
- Highway Exit Layer
- Railroads
- Airport Polygons
- Parks (Local, State, National)
- Recreation Centers (Casinos, Zoos, Ski Areas, Stadiums, Golf Courses)
- Transportation Terminals (Train Stations, Ferry Terminals, Bus Terminals)
- Institutions (Government Buildings, Hospitals, Churches, Military, Cemeteries, Prisons)
- Major Retail Centers
- Large Area Landmarks (Golf Courses, Universities, Amusement Parks, Military Bases)
- Water Polygons and Segments
- ZIP Code Boundaries and Points
- Block Group Boundaries and Points
- Tract Boundaries and Points
- County Boundaries and Points
- Place Boundaries and Points
- MCD Boundaries and Points
- DMA Boundaries and Points
- MSA Boundaries and Points
This level of detail helps ensure you receive the most accurate snapshot of your trade area, customer base, and competitive position.
Call ACH To Map Out a Winning Strategy for Your Company.
With our competitively-priced products, fast turn-around, high-technology geocoding software, and comprehensive database, ACH can put your company on the map!
For more information on ACH Mapping services, call 1-800-944-6361.